Taylor Swift’s ‘Reputation’ tour shaping up to be a disaster
What is Taylor Swift’s “Reputation” worth? Not the jacked-up prices she’s charging for concert tickets.
That’s the verdict from ticked-off fans, who are balking at buying seats for the 28-year-old pop star’s tour to promote her new “Reputation” album, citing stratospheric markups and greedy sales gimmicks.
“I paid $150 for my ticket with amazing seats for the 1989 tour. Now for the same seats I have to pay about $500,” Twitter user “swiftieloves” recently griped.
A look at Ticketmaster’s interactive seat charts confirms that Swift’s schedule of 33 dates for the North American “Reputation” tour has yet to produce a single sellout, from its May 8 launch in Phoenix to its Oct. 6 finale in Arlington, Texas.
That’s despite seats being available to the general public since Swift’s birthday on Dec. 13. By comparison, all the dates on Swift’s “1989” tour in 2015 “sold out within minutes,” according to concertsandsports.com.
“Sales so far have been a mega disappointment,” one music industry insider told The Post. “There are hundreds if not thousands of tickets left for every show.”
The stumble out of the gate is especially embarrassing given that the “Reputation” album sold more than 1 million copies within four days of its Nov. 10 release.
On top of high prices, some prospective buyers are getting irked by Ticketmaster’s “Verified Fan” program, which required participants to register weeks before tickets went on presale, proving they were bona fide fans and not bots looking to buy tickets for scalpers.
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