The biggest shopping day of the year is almost here, and marketers are working hard trying to extract as much money from U.S. consumers as possible. Unfortunately, it is becoming increasingly difficult to get consumers to open up their wallets, because many of them are already drowning in debt. As a society, we have been trained to think of this as “the happiest time of the year”, and for many Americans the most important part of the holiday season is opening presents on Christmas morning. So there is a tremendous amount of pressure to spend a lot of money on presents, but this often leads to high levels of credit card debt. In fact, a survey that was just released discovered that 48 million Americans “are still paying off credit card debt from last holiday season”…
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