Tom,
25 million registered Christian voters did not go to the polls in 2012. We cannot let that happen again this year. As Honorary National Chairman of My Faith Votes, I am leading a full-throttle campaign to mobilize volunteers and reach millions before Election Day.
I want to make sure you know what we're doing and how you can help.
Our goal is simple -- to motivate believers to act on their faith by casting an informed vote based on a biblical worldview. If you’re wondering how we plan to do it, we have 3 main approaches:
National Church Initiative. We've developed a toolset for churches and faith-based ministries which includes a library of short but compelling videos, small group study resources, online pledge and registration tools, sermon outlines and more as a way for them to engage and motivate their people to vote with their biblical values.
Advanced Data Mining. To turn out the 25 million Christians who didn't vote in 2012, we must get the right messages to the right people in the right places. To do so, we are leveraging data and research to refine our messages and target our activities in battleground states in the lead-up to Election Day.
Aggressive Digital & Broadcast Media Promotion. We are creating a national movement of support for motivating and mobilizing the Christian vote through relevant and diverse media. This includes radio, TV and social media.
I'm sharing this plan with you because I want you to know how strongly I feel about it. Our values are under attack like never before and I know in my heart that people are ready to get involved. I saw it every day during my run for President, and I see it now.
You can help most by ensuring we have the resources necessary to be successful. Will you make a tax-deductible donation of any amount right now?
Tom, our faith matters. It turned my life around and led me to become the man I am today. I know that it can also turn around our nation, but only if our faith votes. It's a significant way we can make a real and lasting difference.
So please, help My Faith Votes in this important campaign by making a tax-deductible donation today. I would truly appreciate it.
Thank you for taking the time to read this important message.
Sincerely,
Ben Carson
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